This is how we started..
Hello! I’m Thad :)
For a long time, movement was something I never thought about. Walking, standing, getting through the day all felt automatic. Until one day, they didn’t.
Small discomforts started showing up in ordinary moments. Standing too long. Walking a little farther. Taking the stairs. Nothing dramatic, just enough to change how I moved and how often I paused.
I tried to push through it at first, like most people do. Adjusting routines, being more careful, telling myself it was just part of life.
But over time, I realised how much those small changes were shaping my days. Movement required more thought. Confidence slowly turned into caution.
That was the moment I decided to build something different - KneeOn Strap™.
KneeOn Strap™ was created at Thad Workshop with a simple idea in mind:
Everyday support should work with how your body moves, not against it.
Instead of focusing on pressure alone, we focused on alignment and positioning during use. Something practical, thoughtful, and easy to live with, designed for real life and everyday routines. Every KneeOn Strap™ is developed with care and intention, drawing on simple design principles and tested through daily movement.
Our goal is not to promise miracles, but to offer support that feels considered, balanced, and realistic. Building KneeOn Strap™ has been a deeply personal journey, and sharing it with you is part of that story.
Thank you for being here and for taking this step with us!
Do you know...
that many everyday knee discomforts don’t come from injury, but from subtle leg misalignment over time?